There was no messing about with the Sugar Dolls last week, as they promoted a new energy drink called ‘Cocaine’ on behalf of innovative British Fashion and Lifestyle brand, Bad London.

They had been hired to work for two days at Excel’s London International Wine Fair 2012, a world-class exhibition of wines and spirits.

Dressed in Bad London-branded dresses, the Sugar Dolls were there to hand out samples to the crowds, and explain more about this new drink. They spoke to hundreds of potential buyers, generating plenty of leads for Bad London and creating a true brand experience at the same time.

With a name like ‘Cocaine’, Bad London’s new drink is sure to attract attention in the coming months. Describing the two days, the Sugar Doll said: “It’s hilarious that Bad London have named this drink Cocaine –it really stopped people in their tracks and they all wanted to taste it. As I explained to all the visitors, you can drink it by itself, or it’s really good as a mixer with vodka.”

Exhibitions

If your company is planning to have a stand at any exhibitions this year, contact our Events Team to find out how our promotions staff and brand ambassadors can help.

PS. Don’t forget to check out the Sugar Dolls boutique…