It’s got to be a record! On the last two Friday nights the Sugar Dolls promotions staff worked for no fewer than 20 different bars, with four different dress themes: summertime, Wimbledon, schoolgirl and Ibiza! Organiser (and Sugar Dolls Director) Cassie Goodger was there, she tells the Sugar Dolls blog all about it…
So, Friday nights have been big for the Sugar Dolls promotions staff…?
It was amazing! It felt like everywhere you turned in London, there was another Sugar Doll promoting the nightlife. There was a real party atmosphere which is exactly what the venue managers wanted.
Can you explain the themes?
There’s so much going on in London this summer, so we really wanted to celebrate with some fun. We talked to the venues beforehand and got the dresses made especially.
What were the promo teams doing?
It was a whole mixture from promotions outside the venues, data gathering, VIP hosting and selling shots…they were busy!
What was the reaction?
There was a great response from the venues’ guests but, even more importantly for me, all the venues got the results they were looking for – whether that was a boost in guest numbers, an increase in profits or just something to really make them stand out.
Did you spot the Sugar Dolls on Friday? They were at the following bars:
Balls Brothers, Mark Lane, Carey Lane, Minster Court, Minster Exchange, Lime St Exchange, Bishopsgate, Hay’s Galleria, Mayfair exchange, Victoria, The Gallery, The Last, Bury Court, The Gable, The Sterling, Grace, Warwick, Sway, Longacre, The Assembley
If you’re looking for an innovative, lucrative way to promote your venue, contact the Sugar Dolls Events team.
PS Love the Sugar Dolls look? Check out our range of corsets and skirts in the boutique...